Caroline Cole, Interim Chief Executive Officer

In addition to leading Broadway Lodge, Caroline is a Strategy and Innovation Consultant at Present-Future Consulting, and Lecturer in English, Strategy, Leadership and Management at Oxford University and Oxford Brookes University.  Until summer of 2015 she was Head of Research and Implementation at Rehabilitation for Addicted Prisoners Trust (RAPt) where she published award-winning research and challenged drug policy, national guidance and directives.  She also led on mobilisation and implementation of new contracts, developed partnerships, and designed new services and costing models.


Peter Smith, Head of Development and Consultancy

Peter Smith has been working in the addiction treatment field for over 30 years and joined Broadway Lodge as a counsellor in 1992.  Peter now develops partnerships and collaborations with other providers and academic bodies, provides training and consultancy services to organisations in both the UK and abroad, and along with Markkus Trew collaborates on therapeutic programme development, standards and accreditation.



Jon Griffiths, Head of Finance and Tendering

A chartered accountant, Jon is responsible for the strategic business planning, performance monitoring, contracts, tendering and commercial management. He was previously Joint Commissioning Manager at North Somerset Council for substance misuse treatment services and prior to that Financial Controller with First Group. Jon has lectured on accountancy and business management at Bridgwater College and has an astute understanding of the regulatory, legal and functional requirements of a residential rehab and the financial challenges they bring.


Lee Ali, Registered Manager (CQC) and Head of Medical

Lee is a Registered General Nurse and Registered Manager of Broadway Lodge. She oversees the 24/7 medical team that includes GPs and consultant psychiatrists and ensures Broadway’s standards meet the expectations of the Care Quality Commission.  Lee’s breadth of knowledge and understanding of the treatment sector, its staff and patients, means that everyone who comes into Broadway Lodge receives a level of care and support that is personalised and exemplary.



Sarah Cooper, Head of Marketing and Fundraising

Sarah is responsible for raising the profile of Broadway Lodge and bringing in new and diverse income streams. Prior to joining Broadway Lodge she was Development Director at leading third sector consultancy NotDeadFish Ltd supporting a wide range of charities to develop and implement their income generation strategy. Sarah has led large-scale individual giving programmes at the British Red Cross and at Imperial Cancer Research Fund (now Cancer Research UK).  She also has an excellent understanding of the business sector drawing on her time as Manager of Bristol Chamber of Commerce and her first career in law.

Markkus Trew, Head of Counselling and Aftercare

Markkus is Operations Manager for Broadway holding a diploma in counselling and has extensive experience of working in treatment centres in North Somerset.  Markkus is responsible for leading the counselling team and for developing innovations in the therapeutic programme that draw on evidence-based research and practice.  His specialism is attachment theory looking at early parental relationships and early years’ impact on child development and addiction.  Markkus’ previous career is in property – he trained as a surveyor and holds a degree in estates management that enables him to balance his therapeutic knowledge and skills with a commercial acuity.   He brings to Broadway a passionate focus on driving up standards of care and reporting to a high level of quality, alongside making sure the business is run along exemplary lines.

Becky Hollingdrake, Head of Human Resources

A member of the Chartered Institute of Personnel and Development and the Chartered Management Institute, Becky is responsible for employee relations and delivers the people management function of the charity.  She has implemented our performance management system, statutory and in-service training programmes and employee benefits package.